Valley Inexperienced will start working below the Superior Turf Options identify beginning January 1, 2025. The 2 firms got here collectively in 2022 when Superior Turf Options, Inc., George Furrer, and Charles Dooley fashioned a brand new firm that acquired belongings of the New England-based distributor Valley Inexperienced, Inc. Working as one, Superior Turf Options (ATS) will cater to the wants of consumers in 30 states by means of 33 areas.

“Because the pandemic, customer support in our trade and others has been diluted. We refuse to just accept that as the brand new regular. This consolidation reinforces our dedication to offering prospects with sound agronomic recommendation, the perfect product decisions accessible, and second-to-none service,” mentioned George Furrer, president of Valley Inexperienced.

Furrer continued, “Our objective stays to be the provider of alternative for skilled turfgrass managers in New England and throughout the nation, and we’ll proceed to spend money on issues that assist that objective and permit us to serve extra prospects.”

As Valley Inexperienced areas undertake the ATS identify, Valley Inexperienced’s legacy will proceed. It’ll nonetheless be acknowledged as a retail model catering to owners who’re obsessed with garden care. Valley Inexperienced’s gross sales, supply, and customer support groups will stay unchanged below ATS.

New signage with the Superior Turf Options identify can be applied at present Valley Inexperienced areas. The identical customized service prospects have come to know and belief will stay.

Click on for Turf Journal‘s Yardstick Profile on Beth Barry, VP, Turf & Decorative Gross sales, Superior Turf Options, Fishers, IN.