Understanding clients utilizing their search queries – Podcast


Think about you wish to purchase one thing. You go to bol.com and also you begin typing the article within the search bar. Routinely you’ll be served strategies and because of this, you need a restricted variety of articles from our 30 million merchandise catalogue. You choose the product you need, press the purchase button and there it’s, at your step on the chosen second.

Sounds easy, proper?

Impressed by a chat of our visitor of this episode earlier this yr, we wished to search out out what’s behind the search bar. We wished to grasp search queries. Easy at first look, however once we dive into it we discovered it’s far more complicated than you may suppose.

We had nice studying: as a buyer, I assist different clients to enhance their search outcomes. How that works? Take heed to this episode.

Understanding customers using their search queries - Bol.com search bar

The search bar on the bol.com web site

What it takes to go looking

Questions might be answered like:

  • How do I seek for a product?
  • We’re not speaking in regards to the Google Search Engine and search engine marketing and why we don’t use Google Search?
  • How vital is search?
  • What occurs while you kind in a search question?
  • Phrases you want to perceive once we discuss search: relevancy, rating/sorting, first web page, tail web page.
  • What gadgets do you want to bear in mind: Spelling, Goal Class, Filter values, Broadness.
  • How can we take trending subjects into consideration?
  • As an Worldwide Engineer, is it arduous to work on a search engine with Dutch Product Content material?


  • Nikolai Bogdanov – Software program Engineer within the Shopping for area – Assist me discover.


Peter Brouwers

Peter Paul van de Beek



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