The Pixel 6 is successful: Google touts “document gross sales” in This autumn 2021


Promotional image of cutting-edge smartphone.
Enlarge / The Pixel 6 Professional.

The Pixel 6 is without doubt one of the finest telephones Google has ever produced, and the market seems to be rewarding Google for it. Right this moment in Alphabet’s This autumn 2021 earnings report, the corporate provided a uncommon touch upon its {hardware} gross sales. CEO Sundar Pichai referred to as out “a quarterly gross sales document for our Pixel telephones.” Technically, his assertion contains the Pixel 6 and the cheaper Pixel 5a, however that is the Pixel 6’s first quarter of availability, and the Pixel a collection would not change a lot 12 months to 12 months.

This is Pichai’s assertion from the earnings name:

In This autumn, we set an all time quarterly gross sales document for Pixel. This got here regardless of a particularly difficult provide chain atmosphere. The response to Pixel 6 from our clients and provider companions was extremely optimistic.

Google by no means gives particular numbers on Pixel gross sales, and the corporate did not change that behavior at present. In accordance with the IDC, Google’s highest variety of cellphone shipments got here in 2019, the 12 months the Pixel a collection first launched. Google shipped solely 7 million gadgets for your entire 12 months (the corporate would do lots higher if it truly tried to be a worldwide producer). Pixel distribution is presently the worst it has ever been, with the Pixel 6 solely out there in 9 nations, and the Pixel 5a is just for sale in two nations. A Samsung or Apple cellphone sells in 100+ nations, and each promote wherever from 200-300 million telephones a 12 months.

Early provide chain experiences from Nikkei Asia stated Google “has excessive hopes for the Pixel 6 vary and has requested suppliers to arrange 50% extra manufacturing capability for the handsets in contrast with the pre-pandemic degree in 2019.” Even this has not felt like sufficient models, because the Pixel 6 was continuously offered out as quickly because it was introduced, which annoyed many potential clients.

The Google Store the day after launch.

The Google Retailer the day after launch.

Ron Amadeo

It is not arduous to see why the Pixel 6 is doing nicely. The 6 is Google’s first cellphone shortly to ship with none broadly panned {hardware} selections. The Pixel 5 opted-out of the flagship race by being a mid-range cellphone. The Pixel 4 had a Face ID and radar air-gesture system that did not work nicely, and the Pixel 3 had a ridiculously massive display notch. The Pixel 6, however, is a reasonably regular flagship smartphone, with a good-looking design, brand-new digicam {hardware}, and a worth that’s about $300 cheaper than the closest Samsung or OnePlus competitors. It ships with Google’s lovely new Android 12 OS, and Google’s iPhone-like, day-one software program updates sidestep all the standard Android fragmentation nastiness.

The one factor Google tousled with the Pixel 6 is that it looks like the cellphone was rushed out the door with a couple of software program bugs. On high of that, the corporate ended up lacking the primary two month-to-month safety updates. With the January patch lastly out the door, although, hopefully we will simply chalk that shortcoming as much as a brand-new chip and a few early rising pains.