Snapper Will get New, Previous Look



With over 70 years within the garden care tools enterprise, Snapper welcomes again its iconic turtle, Sam.


Snapper®, a model of Briggs & Stratton, is beginning 2022 with a refreshed look, a brand new web site, and the return of Sam the Snapper, the model’s unique icon.

The model celebrated 70 years in 2021 and the brand new look leans into that heritage. The refreshed model evokes a nostalgia with an easier emblem, a touch of humor within the model’s content material and adverts, and pictures that take you again to the delight you felt the primary time you mowed your first garden.

“We hear repeatedly from our prospects that their first expertise mowing a garden was with a Snapper. The reference to their mother and father or grandparents in that second, and the sense of accomplishment sticks with them,” stated Christin Wam, Director of Advertising, Briggs & Stratton’s Turf & Client Merchandise Group. “We needed the brand new look of the model to honor the connection so many individuals have with Snapper and the recollections that the model brings to thoughts.”Snapper mower

A forged iron turtle head decoration appeared on a few of the earliest “Snappin’ Turtle” mowers again within the Fifties. That affiliation with the model finally led to Sam the Snapper as an icon for Snapper mowers. Just like the model, Sam has developed through the years and was most lately utilized in 2009 earlier than making his return as half of the present model refresh.

Just like the model, the Snapper line of merchandise has developed through the years and now consists of zero flip mowers and tractors in addition to stroll mowers, a full suite of 82V battery operated instruments and a line of turf care merchandise particularly for panorama professionals.

Along with the brand new emblem and web site, the model has launched an Instagram web page (@snappermowers).

Click on these hyperlinks for extra on mowers (together with the Snapper ProSW45), mower attachments, and mowing finest practices for landscapers from Turf. And preserve a watch out for Turf’s upcoming February version for 2022 mowing tendencies and new introductions. Get your copy right here.