Picture report IFTF 2023


The thirteenth version of the IFTF is a wrap. This 12 months, there have been extra growers with a stand than ever, and the attendance was, as all the time, very worldwide. The official customer figures haven’t been printed but, however in the course of the honest, the exhibitors appeared to be very glad, and so did the group. For the second time within the historical past of the honest, the second car parking zone opened, and the organizers seen that individuals stayed inside for a very long time.

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Optimistic vibes, gradual market
Regardless of the at present gradual market, the environment was good. Normally, it’s quieter this time of 12 months, however many talked about that it’s too quiet for the time being available in the market. The explanation for this gradual market? Nobody had a conclusive clarification for that. Is it inflation? Are there no extra weddings? Are folks spending the cash extra on different issues once more? Or are there simply too many flowers available in the market? What we hear is that in the course of the pandemic, many South American growers expanded their acreage. Now that the pandemic is over, the demand has stabilized once more. Nonetheless, whether or not demand is again to pre-corona ranges stays to be seen.

Sizzling or not
On the present ground, we additionally heard that spray roses had been booming in the course of the pandemic however that the gross sales of this product are extra of a problem these days. The South American carnation, however, appears to be doing very effectively, primarily within the UK and Poland. The terra colours in carnations are sizzling, and persons are on the lookout for novelties. We additionally noticed a variety of coloured roses and gypsophilas once more, and these are primarily widespread in China. Preserved flowers have additionally grown significantly in reputation lately, primarily within the US. In Europe, development appears to have stabilized considerably once more.

Holidays are across the nook
Happily, the vacations are approaching. Preparations at many rose growers are in full swing, and a few are already making ready for Girls’s Day, which falls on March 8 and is a big flower vacation in Russia and Jap Europe.

IFTF 2023
We spoke to the organizer, Dick van Raamsdonk of HPP Exhibitions, on the final day of the honest, and he was more than happy with this version. Expectations had been already excessive as a result of excessive variety of pre-registrations, which was 15% greater than the earlier 12 months. The primary day already registered extra distinctive guests than in 2022, and on the second day, the second car parking zone even needed to be opened. Van Raamsdonk was additionally more than happy with the quantity and high quality of holiday makers. The turnout was once more very worldwide this 12 months, with a variety of guests from Asia, and other people additionally stayed inside for an extended time. As well as, the honest had a pavilion from Ethiopia for the primary time. And talking of exhibitors, van Raamsdonk was proud of the variety of worldwide growers. “It’s a actual grower-buyer honest and a reduce flower honest pur sang.”

Enchancment for subsequent 12 months? Van Raamsdonk: “We’re very glad with this version, however after all, there are all the time factors to enhance. In brief, we would like ‘extra and higher’. To draw extra worldwide growers and consumers from much more international locations. Now we have room to broaden.”

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