Final week marked the ninth version of Myplant & Backyard, which has grown into one in all Italy’s largest B2B horticultural commerce festivals. 12 months after yr, it continues to increase. This yr, the honest noticed will increase in measurement, exhibitors, and guests in comparison with final yr, with FloralDaily on web site to seize our conventional photograph report.
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Document breaking version
At Fiera Rho Milano in Milan, greater than 800 corporations—50 greater than final yr—showcased their merchandise throughout 55,000 m² of exhibition area (+5,000 m² in comparison with final yr). Most exhibitors had been from Lombardy, Veneto, Tuscany, and the Netherlands. The commerce present welcome almost 27,000, which is about 2,000 greater than the earlier yr.
Additionally this yr, Myplant offered key insights throughout sectors. “We had promised an explosion of nature, innovation, proposals, and vitality: a Large Bang painted inexperienced with many multicolored shades,” stated Valeria Randazzo, Exhibition Supervisor of Myplant. “We’re totally glad, the outcomes converse for themselves: the numbers, the feedback, the environment within the halls, the business, institutional, and cultural suggestions are exceptional. The primary registrations for Myplant Center East have already been recorded.”
Increasingly more flowers
What initially began as a commerce honest for the inexperienced sector has now developed into an exhibition showcasing each crops and flowers. There have been loads of stands from growers and exporters of minimize flowers, together with Italian ranunculus and Dutch tulips. For the primary time, roses from Kenya and Ecuador had been additionally on show. The honest attracted many professionals from the floral trade, together with quite a few bridal florists, who had been excited to see the flower reveals the place high florists demonstrated their abilities.
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Made in Italy’s report progress and worldwide challenges
On the opening of the honest, the first Nationwide Report on the Floriculture Sector – promoted by Coldiretti, Assofloro, and Myplant, and performed in collaboration with Centro Studi Divulga and Istituto Ixé – was offered, confirming one other historic milestone for Italian manufacturing. In 2024, the sector reached a manufacturing worth of €3.3 billion, marking the best worth ever, with a 3.5% improve from the earlier yr and a 30.8% progress over the previous decade.
Exports performed a key function on this progress, closing the yr at €1.3 billion, primarily to France, the Netherlands, Germany, Switzerland, and the UK. This confirmed the top quality of Italian manufacturing, a distinguishing issue acknowledged worldwide. Italy ranks because the second-largest European exporter and the third-largest international exporter.
Regardless of its financial significance, the sector faces worldwide challenges, together with local weather fluctuations (65% of companies reported being affected by excessive climate occasions previously three years) and rising manufacturing and transportation prices (+83% for power, +45% for fertilizers, +29% for seeds and seedlings since 2020). Moreover, unfair competitors from low-cost imports that don’t adhere to the identical phytosanitary (75% of the businesses surveyed within the report have been affected by a phytopathology previously three years; the unfold of recent phytopathology is an issue reported by 36% of the businesses), environmental, and labor requirements stays a priority.
The sector’s influence extends past economics; it additionally contributes to social well-being. The advantages of inexperienced areas on well being and high quality of life had been highlighted in varied conferences that includes scientists, researchers, journalists, and high institutional representatives.
A “inexperienced thread” ran by lots of the discussions, spanning matters from sports activities to city planning, biodiversity to certifications.
Myplant & Backyard Center East
“We’re proud to be acknowledged as ‘the occasion that honors Italian floriculture and past,'” concluded Randazzo. “We take our function because the sector’s reference level significantly and are excited for the subsequent editions: Myplant & Backyard Center East in Dubai and the tenth version in Milan, February 18-20, 2026.”
Myplant & Backyard Center East will happen on the Dubai Exhibition Centre from November 15-17, 2025. This would be the first Italian inexperienced sector honest in Dubai and the one occasion devoted to the decorative inexperienced provide chains within the Center East. And inspiring indicators additionally got here from patrons from Asia (led by China), America, Oceania, and Africa, together with 125 international corporations formally pre-accredited on the honest.”
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