Nvidia has reportedly acquired Gretel, a San Diego-based startup that’s developed a platform to generate artificial AI coaching information. Phrases of the acquisition are unknown. The value tag is reportedly 9 figures and exceeds Gretel’s most up-to-date valuation of $320 million, in keeping with Wired.

Gretel and its group of roughly 80 workers will probably be folded into Nvidia, the place its tech will probably be deployed as a part of the previous’s go well with of generative AI providers for builders, Wired reported.

Gretel was based in 2019 by Alex Watson, Laszlo Bock, John Myers, and Ali Golshan, who additionally serves as the corporate’s CEO. The startup fine-tunes fashions, provides proprietary tech on high, after which packages these fashions collectively to promote them.

Gretel raised greater than $67 million in enterprise capital from buyers together with Anthos Capital, Greylock, and Moonshots Capital previous to its exit, in keeping with Crunchbase.

Nvidia’s acquisition is strategic — and well timed. Tech giants like Microsoft, Meta, OpenAI, and Anthropic are already utilizing artificial information to coach flagship AI fashions as they exhaust sources of real-world information.