Consisting of 4 15-second vignettes, the clips concentrate on every individual sporting the Beats Match Professional. Matching the tagline “Transfer How You Need,” all are dancing or bobbing their head to the music, demonstrating the earbuds’ versatile wingtip design.

Staples, whose upcoming launch “Magic” is used all through the marketing campaign, is proven sporting the earbuds in the course of a automobile car parking zone, surrounded by skate boarders and cyclists. Influencer Blackwell is proven surrounded at a salon, earlier than being surrounded by model heads and a gaggle of individuals rhythmically shifting their heads, with hair being the principle topic of the piece.

Tennis star Osaka is filmed on a tennis courtroom, bending over backwards earlier than showing floating within the air, then utilizing a internet as a hammock. Lastly, actress Gerber is within the lobby of a theater, strolling and dancing to the music within the massive, empty room.

The brand new marketing campaign shall be proven throughout social media in “vertical codecs,” together with Snapchat, TikTok, and Pinterest. It’s going to additionally grow to be accessible on Beats’ Instagram, TikTok, and Twitter feeds, together with expertise channels, on Monday and Tuesday.

Launched in November, the Beats Match Professional are noise-cancelling earphones utilizing Apple’s H1 chip, with its ANC function capable of final for as much as six hours on a single cost. It additionally contains a transparency mode, assist for spatial audio, Discover My integration, computerized system switching, and Hey Siri assist.

The Beats Match Professional can be found in Stone Purple, Sage Grey, White, and Black, and value $199.99.