Hayley Nelson’s profession spans a few of the most influential content material advertising transformations in tech. From main a “content material revolution” at Salesforce to constructing agile content material groups at Airbnb, she has persistently pushed model credibility and buyer engagement by way of insight-driven storytelling. On this episode of the Govt Steerage podcast, hosted by Toptal’s Progress and Digital Advertising and marketing Follow Lead, Jeff Gangemi, Hayley shares her journey from journalism to advertising, why content material advertising should evolve past sales-driven messaging, and the way agile rules can assist advertising groups work smarter.

Subjects explored embody:

• How agile product growth rules apply to advertising

• The function of journalism in constructing model belief

• Structuring a content material advertising workforce for pace and affect

• The steadiness between thought management and product advertising

• Leveraging buyer insights to create high-impact content material

• The way forward for advertising in an more and more personalised world