Texas-based Idera, Inc. introduced it has acquired Yellowfin Worldwide Pty Ltd, a heretofore unbiased Enterprise Intelligence (BI) firm headquartered in Melbourne, Australia. Phrases of the deal weren’t disclosed.
Idera, an organization maybe best-known for database monitoring and administration instruments, additionally has gained an array of developer instruments by means of acquisition.
The Yellowfin know-how will grow to be a part of the Idera’s Developer Instruments enterprise, even because it properly enhances the database administration merchandise. Underscoring that very level, Idera’s press launch states, “Yellowfin expands Idera’s product portfolio and enhances current Idera manufacturers in each the Developer Instruments and Information Instruments verticals.”
Embedded or bust
Discovering a distinct segment within the aggressive BI area could be difficult. Yellowfin, based in 2003, was initially centered on information analyst-centric instruments, then moved to finish user-centric self-service and enterprise analytics. Just like different BI firms making an attempt to realize market traction, Yellowfin added embedded analytics know-how — which permits builders so as to add BI performance into their very own purposes — to its bag of methods.
In a briefing in July of 2019, Yellowfin instructed me embedded analytics made up greater than half of the corporate’s enterprise, so it is no shock that Idera has acquired Yellowfin for its embedded BI choices. Idera’s merchandise assist builders, database directors (DBAs), and information administration professionals. Becoming a member of Idera’s portfolio ought to increase the visibility of Yellowfin’s embedded BI to the purchasers that want the know-how probably the most.
On that notes, Idera’s press launch quotes Yellowfin CEO Glen Rabie: “We imagine Idera supplies a superb residence for Yellowfin’s merchandise that enormously extends our scale and geographic attain.”
Information, analytics, and the competitors
Different information and analytics-focused firms acquired by Idera embody cloud information lake supplier Qubole in October of 2020 and FusionCharts in March of that very same 12 months. FusionCharts know-how facilitates creation of dashboards by builders inside their purposes; Yellowfin’s know-how ought to lengthen these capabilities considerably.
The strengthened embedded BI capabilities, together with the Qubole information lake choices and Idera’s homegrown merchandise — like ER/Studio and SQL Diagnostics Supervisor — will make the corporate a really fascinating participant within the analytics world.
This could assist it go toe-to-toe with longtime competitor Quest Software program.