Hallmark introduced new bodily greeting playing cards that embody digital present playing cards inside. The “Present Card Greetings” line means you may hand somebody an actual card, paired with the comfort of not needing to tape on an additional piece of plastic. It’s slightly bit extra private than shopping for somebody an e-gift card and having a code land someplace of their electronic mail inbox.

The present card comes within the type of a QR code printed on the within flap of Hallmark’s card that’s used for each loading and redeeming its worth. The brand new playing cards are an enlargement of Hallmark’s different digital-gift-in-a-physical-card concept that permits you to embody money by way of Venmo, so that you don’t should go to the ATM.

For the brand new playing cards, the customer peels off a sticker to disclose the QR code, and the recipient will then scratch off a line that reveals a code to enter on their smartphone for redemption. And simply in case your present recipient secretly tosses their greeting playing cards within the trash the identical day, there’s a “digital present card inside” banner on the prime to remind them there’s extra than simply your heartfelt ideas inside that envelope.

The digital items are supplied by The Present Card Store, which provides choices for over 100 retailers, together with Greatest Purchase, DoorDash, Dwelling Depot, Nordstrom, Sephora, Ulta, and Xbox. The playing cards can be found to buy now for $4.99 on Hallmark’s web site, its Gold Crown bodily shops, and choose retailers.