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Apple TV+ is embracing TikTok with a advertising marketing campaign to advertise “The Afterparty” by asking customers to duet to the fictional hit single “Do Moist.” The sponsored hashtag has over 85 million views and counting.
Apple TV+ has been pushing its newest present “The Afterparty” throughout a number of social media platforms at an rising price. The murder-mystery comedy facilities across the demise of a pop star named Xavier, which is the middle of Apple’s promotional marketing campaign.
The now energetic @appletvplus account on TikTok has begun selling a #DuetDoWet problem the place TikTok members use the duet function to fill in clean lyrics within the comedic music video. The promoted hashtag has over 85 million views and has been rising quickly on the short-video platform.
Apple additionally launched an official EP to Apple Music with songs like “Do Moist” and “Imma Reside Perpetually” for the deceased fictional artist.
The present is allegedly written so viewers can clear up the homicide thriller earlier than the characters do. Sleuths are trying to find hints in every single place, so a track known as “Do Moist” would possibly include a touch explaining extra behind Aniq being soaking moist.
“The Afterparty” debuted on Apple TV+ on January 28 with three episodes out there. New episodes shall be launched every Friday, and you may watch the present by paying $4.99 monthly or through any tier of the Apple One subscription bundle.