January 17, 2024
PRESS RELEASE
Apple Hongdae to welcome its first clients this Saturday, January 20, in South Korea
The seventh retailer within the nation welcomes the neighborhood with a particular At present at Apple session that includes hip-hop artist Beenzino
SEOUL, SOUTH KOREA Apple at this time previewed Apple Hongdae, the seventh retail retailer in South Korea and the a hundredth Apple Retailer location within the Asia-Pacific area. Situated within the heart of a bustling college neighborhood in Seoul, Apple Hongdae will supply an thrilling house for college students, their households, and the local people to find and store Apple’s unimaginable lineup of services, obtain distinctive help from extremely educated group members, and take part in free At present at Apple classes to discover ways to get essentially the most out of their merchandise.
“We couldn’t be extra excited to carry our clients in Korea one thing particular in the beginning of the 12 months with the opening of the all-new Apple Hongdae,” stated Deirdre O’Brien, Apple’s senior vp of Retail. “Combining the newest in Apple expertise with the artistic ardour of the local people, this new retailer will construct on the extraordinary connection we now have with our clients in Korea. Our group members are excited to welcome in clients and assist them uncover the newest in our services, together with the iPhone 15 lineup.”
Apple Hongdae has practically 100 knowledgeable retail group members prepared to assist clients discover and get their fingers on the newest Apple merchandise, together with the newest iPhone 15 lineup; the brand new Mac lineup with the M3 household of chips; the Apple Watch lineup, that includes Apple’s first-ever carbon impartial merchandise; in addition to the Lunar New 12 months special-edition AirPods Professional debuting in South Korea and celebrating the 12 months of the Blue Dragon.
Simply in time for again to highschool, college students and households can save on a Mac or iPad with Apple Training Pricing accessible solely by means of Apple Retail. Moreover, eligible clients can reap the benefits of the faculty scholar supply operating by means of March 13 and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple Hongdae will probably be an thrilling hub for the following technology of creators to discover ways to get essentially the most out of their units and unlock their potential by means of At present at Apple. To create an area for studying and a extra customized buyer expertise, the shop affords a roundtable setting the place attendees can learn the way to get began on their new units, uncover options on the newest Apple merchandise, or be a part of classes centered on a variety of matters.
From January to March, Apple is internet hosting a sequence of free At present at Apple classes for college students to attempt Mac and iPad and study new expertise that improve their creativity and assist them excel of their research. As a part of the Carry on School with Apple sequence, college students can join 4 workshops led by Apple Creatives, accessible at Apple Hongdae and all different Apple Retailer places throughout Korea:
- Create Highly effective Displays in Keynote with Mac
- Create Customized Paperwork in Pages with Mac
- Create Impactful Spreadsheets in Numbers with Mac
- Remodel Your Lecture Notes with iPad
Individuals can register now for At present at Apple classes.
Starting January 20, on daily basis at 5 p.m., clients may drop right into a brand-new At present at Apple Pop-Up Studio that includes iconic hip-hop artist and entrepreneur Beenzino. By way of the session, Discover Freeform on iPad, clients can gather concepts, artwork, photographs, and extra for their very own 2024 imaginative and prescient boards utilizing Freeform. Moreover, the session will tease inspiration behind the artist’s single “Prepare,” newly launched in Spatial Audio and solely accessible on Apple Music. This session is solely accessible at Apple Hongdae and can run by means of the month. Beginning February 9, the session will probably be accessible throughout shops in all of South Korea, Japan, and Australia as a part of the Carry on School with Apple marketing campaign.
As a part of Apple’s environmental dedication, Apple Hongdae is designed with bio-terrazzo flooring that makes use of plant-based supplies, together with an acoustic cloth wall and ceiling panels. Like all Apple services, the situation runs on 100% renewable power and is carbon impartial. Apple Hongdae encompasses a devoted Apple Pickup station, making it straightforward for purchasers to gather purchases they’ve made on-line at a time that’s handy for them.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. Since then, Apple has expanded its presence within the nation by opening shops in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple additionally launched the Apple Developer Academy in Korea — already producing its second class of graduates — and the Apple Manufacturing R&D Accelerator to supply free instruments and coaching applications for small- and medium-sized companies throughout the nation. Apple can be actively partnering with various Korean artists in numerous industries: Final 12 months, the corporate launched a Shot on iPhone music video for the track “ETA” by common Ok-pop group New Denims, following a 2022 Made on iPad music video for hip-hop artist Jay Park’s track “Chunk.”
The group at Apple Hongdae will welcome its first clients on Saturday, January 20, at 10 a.m.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Brian Bumbery
Apple
Pia Fontes
Apple
Apple Media Helpline