“Amazon is absolutely good at creating narratives, however Chime by no means had a superb go-to-market technique,” Kurtzman mentioned. “It fell quick in creating mindshare in a market that was rising extremely quickly.” 

One 12 months warning for customers, migration assist promised

In Amazon’s public assertion, the corporate mentioned, “After cautious consideration, we have now determined to finish assist for the Amazon Chime service, together with Enterprise Calling options, efficient February 20, 2026. Amazon Chime will now not settle for new clients starting February 19, 2025. Present clients can proceed to make use of Amazon Chime options, together with Enterprise Calling, scheduling and internet hosting conferences, including and managing customers, and different capabilities supported via the Amazon Chime administration console.”

It then pledged to assist transition the few remaining Chime app customers to different platforms, together with “options supplied by AWS, comparable to AWS Wickr, or from AWS companions, comparable to Zoom from Zoom Video Communications Inc., Webex from Cisco Methods, Inc., and Slack from Salesforce.”